Product Info

Data. Delivery. Intelligence.

Appropriately named after Atrato, the fastest flowing river in the world, Datrato quickly and easily flows multiple streams of disparate data sources into one river of accessible intelligence.

Datrato is a uniquely powerful and efficient data collection and analysis solution, a program that combines robust functionality with an intuitive and customizable user interface; advanced logic that facilitates improved understanding of data and trends; exceptional data quality standards to ensure accuracy and consistency; and custom reporting and statistical analysis that enables users to quickly access, manipulate and contextualize data.

In the automotive industry, for example, dealers, manufacturers and other automotive professionals rely heavily on the indispensable information available through organizations like the National Highway Traffic Safety Administration (NHTSA) and the Center for Auto Safety (CAS). Automotive professionals can use Datrato to instantly sift through complaints data from CAS, and can search NHTSA for specific details on complaints, recalls, investigations, and technical service bulletins, as well as early warning production volume data, and early warning death, injury, and property damage data.

An agile, fully customizable resource, the program utilizes a flexible and powerful search feature that enables users to perform targeted category or keyword searches on all available data sources. Custom search criteria can be saved in the system for future use, and users can create new searches based on existing search parameters. What’s more, Datrato will even do the “dirty work” for you: the system allows users to generate custom alerts and notifications for new results or changes to existing data. Daily, weekly and monthly summary or incident reports are available and can be delivered automatically via email.

Because data from all available sources is automatically refreshed on a daily basis, information is both accurate and timely. Datrato doesn’t just help with targeted data analysis, but also facilitates exploratory statistical analysis and discovery that can lead to big ideas and important insights.

The next-generation technical architecture that powers Datrato begins with the capacity to search through and gather critically important data from a range of disparate sources. It builds on that with unparalleled functionality, utility and usability—a seamless flow of analysis and data processing that transforms information into insight and unprocessed data into understanding.